Journalists are incredibly busy people who receive hundreds of Press Releases a day. The writers, bloggers and media personalities who make up the print and online landscape of publications and platforms are also the key influencers of modern days’ consumers. Despite the fact you may believe a product or service is worth paying attention to, a journalist needs a lot of convincing that your proposition is something they should be telling their readers about.
Therefore, building a strong and engaging relationship with the media is always a must to all brand owners or marketing people. For this reason, allowing a journalist to get up close and personal with a product or service by experiencing an executive media tour can be a great way to win them over. We have some tips for you on how to organise an engaging chauffeur media tour on our luxury driven cars for your favourite reporters.
The value of face to face
There is a reason why big corporates spend millions each year on hospitality at the UK’s big sports events – they understand the value of face to face time with potential clients or existing business partners. The principle also extends to journalists. If you are to avoid becoming just another faceless name in an inbox, you must go the extra mile to build a relationship with them. Nothing does this like a shared experience, from eating out at a restaurant, drinking at an exclusive bar, or attending a live event together. The important thing is the time you spend with them, and the gesture of entertaining the journalist; making them feel like a valued contact. You can also use the time to get to know their professional preferences – how do they like to communicate; by phone or email?
Travel in style
Nothing can say more about the time and effort you have spent planning a media tour than arranging an executive chauffeur travel. A luxury chauffeur service for your media guests shows that you are placing high importance on their comfort and convenience. They enjoy the high service standards and privacy which goes with this classy and exclusive way to travel. You know what they say about first impressions – and there is no better way to set off on the right foot than a chauffeur-driven vehicle to pick up your media guests. They can immediately feel glad that they took the time out of their schedule to attend your chauffeur media tour.
Full of options
The tour could be around a new venue where an event is taking place, into a factory or workshop where a product is being made, or simply mean a fun day out to a sporting or cultural event which can allow you to get to know them better.
Your media chauffeur tour is certainly not ‘one size fits all’ – there are a plethora of options which allow you to tweak the experience according to the persons you are picking up. Looking after some high fashion scribes for the day? Then what better way to get them onside than with a bottle of champagne on the rocks? Hosting a very busy individual who is likely to have to work on his or her way to a press conference or media event? Then offering free Wi-Fi as part of your package can offer a helping hand which will surely be appreciated.
Give yourselves the ear of the capital’s media by having a media tour with luxury chauffeurs or let us help you plan by clicking here.